Young Guru is one smart dude. If you're considering becoming an artist in the future, you must watch this video. Times are changing and new marketing strategies are necessary. Young Guru explains the importance of gaining a loyal fan base in order to deal with piracy (not to toot my own horn, but I alone came up with this concept on a 15 page report on music piracy spring of 2011). The producer also talks about J. Cole's success amongst other things. And if you wonder how album's leak, the man also explains that towards the end.
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